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The genre of an MMORPG (as Mafia Wars is – even if it is text-based) is the classic act of pushing a rock up a hill over and over again. The game starts, the player push the rock up the hill (the player levels up, completes jobs, collects items), and then the developers roll it back down the hill again (new expansion – level up more, complete more jobs, collect more items). The problem with Mafia Wars is that right now once you get the rock to the top of the hill, you can’t enjoy the view! There’s no point in collecting loot if you can’t use it.